Canadian Authors Vancouver Meeting, March 12, 2014
Social Media & ePublishing with Sean Cranbury
by Nancy Tinari
On March 12, 2014, Canadian Authors Vancouver had the privilege of hosting Sean Cranbury, creator of Books on the Radio, as the guest speaker at their monthly meeting.
Cranbury overwhelmed his listeners (in a good way) with his energy, his humour, his obvious love of books, and his expertise in the subject of ePublishing and the role social media plays in it.
About Sean Cranbury
Cranbury began his presentation by summarizing his experience in books and publishing. His career in books started out in the late ‘80s when he worked for an independent bookstore, Chapman Books. He subsequently also worked at Sophia Books and the Virgin Megastore in downtown Vancouver.
One of his key achievements was starting the Real Vancouver Writers’ Series in 2010. In February 2010, as most people will remember, Vancouver hosted the Winter Olympics. Cranbury realized that no literary events had been planned to celebrate the talent of Canadian writers during this world-class spectacle. So he started the Real Vancouver Writers’ Series, which showcased the work of 44 writers over four weeks during the time of the Olympic competitions.
Cranbury also created Books on the Radio, a radio show that airs on the Simon Fraser University (SFU) station CJSF 90.1 FM. You can find more information about Books on the Radio and the Real Vancouver Writers’ Series at www.booksontheradio.org. On Twitter, use #BOTR.
Cranbury also works with the Surrey International Writers’ Conference (SIWC) and put in a few plugs for that event during his presentation. SIWC is an international literary festival where writers can meet other writers as well as agents, editors, and marketing experts. Writers can sign up for 15-minute blue-pencil sessions with an agent to pitch their book. You can find SIWC at www.siwc.ca . This year’s conference takes place October 24–26, 2014, with master classes on October 23. The conference hosts a writing contest that includes several categories and cash prizes; submissions are $15 each. You can read more about the contest at http://www.siwc.ca/writing-contest/2013-writing-contest-rules .
Cranbury’s rave about the Internet
Very early in his presentation, Cranbury raved about the Internet. He said something like, “It’s the biggest achievement of mankind since the invention of language.” According to him, the Internet is ending the traditional business model.
Most people and businesses talk about piracy of content—in whatever medium, whether it is the written word, music, photography, etc.—as being a huge problem. Cranbury energetically opposes this view. He believes the books that are shared the most online are also the ones that sell the most! Sharing is what sells books: online sharing generates enthusiasm and has the potential for exponentially-growing publicity.
Cranbury gave us a whirlwind oral tour through topics relating to self-publishing and social media that lasted just over an hour. He only had time to touch on each subject for five or ten minutes, but it was clear that he could easily provide an hour or even a day-long seminars’ worth of information on every topic. I will briefly mention some highlights of his talk.
Social media platforms: which to use?
Cranbury emphasized the power of social media throughout the evening. At the beginning of his talk, he asked if any audience members had heard about a recent forum on Canadian literature that took place in Montreal. Only one audience member was aware of this forum. When she volunteered that she had learned about it through a post by a Facebook friend, Cranbury leaped in, saying, “Aha! That’s how it happens!”
However, it was reassuring to learn that he doesn’t think it’s necessary to use every platform out there. His advice was to use the minimum number of tools necessary to do the job. He recommended Facebook, Twitter, and WordPress. For book lovers, Goodreads is also helpful. Someone in the audience asked Cranbury about using Google+. He said it is used only by select groups; you can ignore it unless you’re interacting with these groups.
The key idea is to use social media to build relationships that will help you in your work. And even though he is keen about the Internet, Cranbury acknowledges the irreplaceable value of meeting others in person.
This is a huge topic, but Cranbury specifically mentioned the website http://pressbooks.com/ for Do It Yourself (DIY) publishing. This company was started by Hugh McGuire. Cranbury quoted a recent tweet by @hughmcguire; it was something like this: “The distinction between ‘the internet’ & ‘books’ is totally arbitrary, and will disappear in 5 years.”
Pressbooks.com is a one-stop publishing platform. It is free unless you get the premium version that will give you custom templates, cover design, editing help, or access to a distribution network. The free service will allow you to produce online file forms (ePubs) for various devices. However, Cranbury stressed the need to have a properly-designed book; you can’t just plug your Word file into the site without formatting it carefully.
I did some research by looking at the Pressbooks website. It is a nicely organized, simple website that is easy to navigate. The site includes some guidance and links to extra help for writers who are proficient with software and want to do everything themselves. The free version includes a choice of three templates plus the option to individualize templates, but it does not include editing or cover design. Paid versions of the service are available, varying in price between $300 and $700, depending on the length of the manuscript and the number of images included. A custom design option allows you to create a unique in-house style, but this is expensive! It costs $2,500 or more to have a theme built from scratch.
You can also pay for a distribution network. Cranbury stressed that this is extremely valuable for writers. Starting at $99, authors can have their book listed on the databases of the books giants for distribution into Kindle, iBooks, Nook, and Kobo.
Print On Demand
Cranbury mentioned the growing availability of POD. There are machines all over the world that can print your book.
Cranbury is a big fan of this site. It’s an audio-sharing site, and you can get a free account that allows you to share a few hours of audio a month. Soundcloud is mainly a music site. When I explored it briefly, I was overwhelmed by the choice of music available. The site offers new musicians great exposure, but Cranbury pointed out that it can be a great tool for writers as well. You can do readings from your book to generate publicity. Also, you will attract new followers by catering to an audience that prefers to listen to content rather than read it. Podcasts are very popular, and people can listen while driving or doing other activities that can’t be mixed with reading.
Again on the subject of piracy, Cranbury offered a fascinating tidbit: “More vinyl records are being sold now than ever before in history!” They come with free, sharable MP3s. This demonstrates, again, the value of sharing.
Internet listening posts
Cranbury talked about metrics briefly, and stressed the importance of finding out how people are looking at your content, who they are, how long they spend on various pages, etc. One example of an Internet listening post is Google Alerts. This is a great way of following the topics and people you want to keep updated about. You can use your own name as an alert to see what people are interested in about you and your content.
Ensuring that your content looks good on all types and sizes of reading devices) is critical.
Thank you, Sean Cranbury, for a most entertaining and informative evening!
Sean Cranbury can be contacted at the following: